Apple lauched the Macintosh with Ridley Scott's influential 1984 spot during that year's Superbowl. Apple's follow up ad in 1985, Lemmings, proved so unpopular that they waited untill 1999, & the return of Steve Jobs to the fold, to run an another Superbowl spot featuring Hal-2000 from 2001: A SPACE ODYSSEY. The ad produced by the Chiat/Day agency, laid claim to the Mac's immunity to the Y2K bug.
Sunday, August 30, 2009
Apple's 1999 Superbowl Commercial
Labels:
2001: A Space Odyssey,
Apple,
Ridley Scott,
Stanley Kubrick,
Steve Jobs
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